When Facebook first started business pages, you could post to a wide audience free of charge. Nowadays, you can still access that same wide audience but you have to pay for it and the natural organic reach is now very low (estimated by Ogilvy to be down from 49% in 2013 to just 6% in 2015). Ouch!
So are there any social media platforms still offering free marketing? And which ones should you choose? Well in a nutshell, it looks like best organic reach of some of the top social media platforms are:
Instagram >> LinkedIn >> Pinterest >> Twitter >> Facebook
This is the conclusion of Dan Virgillito in his blog post which you can read here. Definitely worth a read for all those involved in marketing through social media. Hope you find it useful.